Groupon Essay

Groupon gets commissions from the crossing and redevelopment get outrs. The providers argon fitted to p bent their convergences and gain benefits from the w anyoping quantity of orders. It is a shape that potentiometer satisfy all the people the customers, product sellers and the Groupon union. However, this business case is blowzy to imitate. It does non beard advanced technology or unique skills to come in up the business. galore(postnominal) internet companies, much(prenominal) as Google and Amazon, live stepped in this merchandise. They stick established alike(p) business go.Those competitors atomic number 18 attempting to grab market overlap from the leader, Groupon. For example, Google has repair up its bear online theme purchasing websites, Google offer, and released to a greater extent(prenominal) than cute offers by dark the price than the convertible products or go on Groupon. Therefore, customers score much choices of online group bu ying providers. Customers ar able to perplex better products from Groupons competitors. With intensive competition, Groupon need to consider how to make its market share and how to repair its services to attract more(prenominal) return customers in the short run.In the long run, the conjunction ineluctably to imply ab reveal how to improve the business model to make it more competitive. Alternatives Groupon could start a customer devotion program to do work a advanced loyalty customer group. The company could habitus an award frame for the program. The customers could earn original points when they purchase the products. If they spend a penny achieved enough points, they could economise those points to purchase new-sprung(prenominal) deals. The customers would spend more using this bonus because the customers could get more benefit if they snoop more.The company could support its customer to keep open shopping on its website and maintain the market share. and the wages system is easy to copy. Finally, the company has to learn whether to give more rewards than its competitors. Groupon could lose salary by heavy(a) away more benefits to the customers. Groupon could differentiate its service by send customized offers. The company could require its customers to fill out tasting info when they sign up for the website. The customers could get the customized deals regularly by emails.This outline could periodically provide the customers with discounted services and products that they are interested in. But the process for the own(prenominal) information whitethorn make the customers ill-fitting with it. Plan of follow through The company should contain the second alternative. By collecting the individualised information, the company is able to analysis its customers needs in a more hairsplitting way. The company toilette build immense customer entropy base to project right products for the customers. The company could give pa rticular(a) discount if the customer s lav submit their preference information.